7 Cover Letter Mistakes That Cost You the Job

The Cover Letter Is Not Dead

Despite what you may have heard, a strong cover letter still makes a significant difference. Hiring managers consistently report that a compelling cover letter can elevate a borderline candidate and make a strong candidate unforgettable.

Mistake 1: Using a Generic Template

Starting with "Dear Hiring Manager, I am writing to apply for the position I saw advertised…" signals zero effort. Personalize every letter with the company name, the hiring manager's name if available, and a specific reason you want this role at this company.

Mistake 2: Repeating Your CV

Your cover letter should complement your CV, not duplicate it. Use the space to tell the story behind your achievements — the context, the challenge, and the outcome.

Mistake 3: Focusing on What You Want

Phrases like "I am looking to develop my skills in…" center the letter on you. Instead, focus on what you bring to the company. Lead with value.

Mistake 4: Being Too Long

Three paragraphs. That's it. Opening hook, value proposition, call to action. Anything longer and you risk losing the reader's attention.

Mistake 5: No Specific Examples

Saying "I am a strong communicator" proves nothing. Saying "I presented quarterly results to a board of 15 executives and secured a $500K budget increase" proves everything.

Mistake 6: Weak Opening

Your first sentence must grab attention. Try opening with your strongest achievement or a bold statement about your alignment with the company's mission.

Mistake 7: No Call to Action

Close by expressing enthusiasm and inviting the next step: "I would welcome the opportunity to discuss how my background in [X] can contribute to [Company]'s goals. I look forward to hearing from you."